The 2025/26 season proved to be one of the most challenging for Ukraine's frozen blueberry exporters. According to the Berry Industry of Ukraine Association, export volumes fell to 7,600 tonnes, down from 24,400 tonnes a year earlier—a decline of 69%. The primary reason was a severe shortage of raw material, which significantly limited supplies available for processing and export.
Despite the sharp drop in export volumes, prices remained strong. The average export price reached €5.85 per kilogram, helping to offset part of the loss in physical shipments. Nevertheless, total export revenue still declined by around 40%, falling to €44.5 million.
Demand for Ukrainian frozen blueberries remained strongest in Poland, Austria, and the Czech Republic. Analysts say producers should closely monitor crop conditions and harvest prospects in competing European countries when planning for the 2026/27 season, as supply levels across the region will largely determine future pricing.
The results also highlight the contrasting performance of Ukraine's berry sector. While frozen blueberry exports declined sharply because of limited raw material availability, frozen raspberry exports achieved record export revenues during the same season. This demonstrates that the competitiveness of Ukraine's berry industry increasingly depends on crop-specific yields, weather conditions, and producers' ability to adapt to changing market dynamics.